Mango strengthens its presence in Ireland with the refurbishment of its flagship store in Dublin and introducing its Man line offer

• The company reopens today its 1,300 m² store in Henry Street, Dublin’s main shopping street, featuring the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand.
• The store offers products from the Woman, Man and Kids lines, being the first in the country to stock the menswear collection.
• This renovation is part of Mango's 4E 2024-2026 Strategic Plan, which aims to reinforce its differentiated value proposition with a strong expansion drive and by improving sales in its existing store and on its online channel.
• Mango, present in Ireland since 1998 and closed 2023 with 18 points of the country, as well as a digital presence through its own online channel and other marketplaces. 

Mango, one of Europe's leading fashion groups, continues its expansion and brand consolidation plan in Ireland by reopening its Dublin flagship store located at Henry Street, the most important commercial street in the city. The store, which has a selling surface of 1,300 m², now offers products form the Woman, Man and Kids lines, being the first in the country to stock the brand’s menswear collection.

The point of sale has been renovated to incorporate the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand. Sustainability and architectural integration are key to this new design, which conceives the Mango stores as a Mediterranean home with different spaces in which warm tones and neutral colors predominate, combined with traditional, handcrafted, sustainable and natural materials.

With the store refurbishment, Mango has created a new fitting room area, increasing its size to make them more functional, while equipping them with adjustable lights. New technologies and services have also been added to improve the customer shopping experience, such as a specific click and collect zone for the collection and return of orders; Recycling Boxes, where customers can deposit used clothing and footwear to give their garments a second life; and RFID technology for better stock control.

This reopening is part of Mango’s 4E Strategic Plan 2024-2026, which aims to reinforce its differentiated value proposition, with a strong expansion drive and improved sales in existing stores and its online channel.

Mango has been present in Ireland since 1998. The company closed 2023 with 18 points of the country, as well as a digital presence through its own online channel and other marketplaces.