MANGO strengthens its presence in Türkiye with the opening of a new store in Edremit

• MANGO has opened its new store at Novada Edremit, one of Edremit’s leading shopping centres.
• Spanning approximately 520 m² and creating 15 jobs, the new store brings MANGO’s contemporary and versatile women’s and men’s clothing collections to consumers through the Mediterranean-inspired ‘New Med’ concept, which reflects the brand’s spirit and freshness.
• The opening of the new store forms part of MANGO’s 4E 2024–2026 Strategic Plan, with the company aiming to strengthen its differentiated value proposition and increase sales across its existing channels in line with its strong growth momentum.
• Following its strong performance in 2025, the brand plans to open approximately 10 new stores in Türkiye by the end of the year, as well as carrying out a total of around five New Med refurbishments in key locations.
• MANGO, present in Türkiye since 1997, closed 2025 with over 70 points of sale in the country totalling more than 40,000 m2, as well as a digital presence through its own online channel and other marketplaces.

MANGO, one of the world’s leading international fashion brands, has further strengthened its retail presence in Türkiye with the opening of a new store at Novada Edremit Shopping Centre, one of Edremit’s prime locations. The new store, which reinforces the brand’s commitment to the local market, is also creating 15 new jobs. 

Spanning approximately 520 m², the store showcases the new season’s women’s and men’s collections—featuring clothing, footwear and accessories—designed by a team of over 500 experts based at MANGO’s headquarters in Barcelona. Combining timeless and versatile essentials with more elegant and contemporary designs inspired by the brand’s Mediterranean heritage, MANGO’s collections reflect the brand’s commitment to superior quality and refined design. 

The store also includes the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand. The design places sustainability and architectural integration at its core, reinterpreting the space as a Mediterranean home composed of different areas characterized by warm tones and neutral colours, enriched with traditional, handcrafted, sustainable and natural materials.   

This opening forms part of MANGO's 4E 2024–2026 Strategic Plan, which aims to reinforce its differentiated value proposition, with a strong expansion drive and improved sales in existing stores and its online channel. As part of this strategy, MANGO plans to open around 10 new points of sale in Türkiye and carry out approximately 5 refurbishments in key locations by the end of the year, following the New Med design concept.   

Following its strong performance in 2025, the company recorded record growth, increasing its revenue by 13% to 3.8 billion euros. 

MANGO has been present in Türkiye since 1997 and is one of its top five performing markets. The company closed 2025 with over 70 stores totalling more than 40,000m2, alongside a strong digital presence through its own online channel and other marketplaces.