• Today, Mango Home has opened the doors of its first stand-alone store in the world, with a selling space of almost 400 m² on Avenida Diagonal in Barcelona, thus reinforcing its position in the home sector.
• After the opening of the Diagonal store, the company plans to expand its home line, with four new store openings by the end of 2025, in cities such as Madrid, Zaragoza and Bilbao.
• The company is therefore reinforcing its commitment to physical store as a privileged meeting point with customers and, in line with its 4E Strategic Plan, which foresees 500 new store openings by 2026.
• Since its launch in 2021, Mango Home has more than doubled in size and now operates in 34 online markets, mainly in Europe and the US. The line has also expanded its retail offer from 1,600 products in 2024 to almost 6,000 in 2025, with new categories for all rooms in the home, including lighting, baby and kids, and fragrances.

 

Mango Home, Mango's home line, has today opened its first stand-alone store in the world, at number 586 Avenida Diagonal in Barcelona, one of the most important shopping streets in the city. The store, with a selling space of approximately 400 m², employs approximately fifteen people and will reinforce Mango's positioning in the home sector.;

This step is a sign of the consolidation and growth of the line and its potential, which since its launch in 2021 has more than tripled in size and is now present in 34 online markets, mainly in Europe and the United States.

The company is strengthening its commitment to the home line in order to achieve the objectives set out in its 4E 2024-2026 Strategic Plan. These include the opening of 500 new stores by 2026, of which 260 opened last year. Therefore, in addition to the recent opening in Barcelona's Avenida Diagonal, Mango Home will open another 4 new stores in 2025 in the major Spanish cities Madrid, Zaragoza and Bilbao, and a second store in Barcelona.

For this new phase in its growth, Mango Home has expanded its team with experts in the sector, led by Nuria Font, and has reinforced its commercial offer to cover all the rooms in the home, with a portfolio that has grown from 1,600 products in 2024 to 6,000 in 2025, with two collections a year. After incorporating the decoration and homeware categories last year, the company now incorporates new products for all rooms in the home, from the living room to the bedroom, including a new line of fragrances, lighting and a textile collection for baby and kids.

All of this is based on Mango Home's value proposition, which focuses on quality, contemporary style and products with a unique character, creating collections that bring warmth and personality to homes, always with a focus on craftsmanship and timeless design, and with the brand's own Mediterranean spirit.

With a strong commitment to craftsmanship and collaboration with local suppliers, more than 60% of the products are made in Europe, and in the collection, you can find hand-painted tableware, blown glass or hand embroidery, among other ancestral craft techniques that have been recovered and given value. Similarly, the line is completing its value proposition with unique new products resulting from collaborations with artisans such as Mantas Ezcaray, Yutes and SGW Lab.

"This store opening is a key step in the evolution of Mango Home. We want our customers to enjoy the experience of designing their home and to appreciate the quality of our products, which reflect their style and personality. This space is designed to inspire and consolidate our vision of the home, with a differentiated offer based on design, quality and sustainability," says Nuria Font, Director of Mango Home.

 

A concept store that reinterprets the home

Mango Home was created with the ambition of translating the Mediterranean lifestyle into interior design, and in response to the hosting spirit of its founder, who wanted everyone to feel at home in Mango store. For this reason, the first Mango Home store has been designed to welcome customers in a domestic ambience, with the distribution of rooms typical of a home. The predominant style for the interior design and the collection has an elaborate, eclectic approach, one that is rich in details, colourful, high quality and with plenty of personality.

The new store has been designed and built in accordance with the sustainability standards of the LEED certification, currently in the process of being awarded, which recognises efficiency in the use of resources, the use of sustainable materials and the creation of a healthy and energy-efficient environment.

"Our home is the place where we build memories. At Mango Home we want to help our customers create unique spaces, with pieces designed to excite and last over time. This store reflects our commitment to design, quality and craftsmanship," concludes Nuria Font.