MANGO strengthens its presence in Emilia-Romagna with the opening of a new store in Parma

• New MANGO store opens at Parma Promenade, the new open-air shopping resort dedicated to fashion, dining and entertainment, complementing MANGO's existing megastore in the centre of Parma and further strengthening the brand's established presence in the city.

• Measuring approximately 700 sqm and creating 15 new jobs, the new store brings MANGO’s collection of contemporary and versatile Woman, Man and Kids collections to customers and incorporates the Mediterranean-inspired New Med concept, which embodies the spirit and freshness of the brand. 
• This opening is part of the company's 4E 2024–2026 Strategic Plan, which aims to reinforce its differentiated value proposition, with a strong expansion drive and improved sales across its existing stores and its online channel. 
• MANGO, present in Italy since 2001, ended 2025 with 120 points of sale in the country, in addition to its digital presence through mango.com and other online marketplaces.

MANGO, an international leader in the world of fashion, strengthens its retail presence in Italy with the opening of a new store at Parma Promenade, a new open-air shopping resort combining fashion, dining and leisure in a strategic and easily accessible location for customers in Parma and the surrounding area. Reinforcing MANGO’s commitment to the local market, the new store will create 15 new jobs.

Spanning 700 sqm, the new store offers MANGO's latest Woman, Man and Kids collections, all designed at MANGO's Barcelona atelier by a team of 500 experts. Combining timeless and versatile staples with more stylish contemporary pieces influenced by the brand's Mediterranean heritage, MANGO's collections reflect the brand's commitment to superior quality and elegant design.

The new store also reflects MANGO's New Med concept – an interior design inspired by the brand's Mediterranean heritage and culture, with natural textures, warm tones and sustainable materials that create a bright and welcoming shopping space. In addition, it includes MANGO's latest omnichannel services such as a dedicated Click & Collect point offering customers a more seamless and personalised shopping experience and further strengthening the integration between MANGO's physical and digital channels.

Felice Carbone, International Retail Director South Europe at MANGO, comments: “The opening of our new store at Parma Promenade represents another important milestone in MANGO’s growth strategy in Italy and further strengthens our presence in Emilia-Romagna. With this new opening, we continue to invest in spaces that bring our brand closer to consumers while offering an inspiring retail experience that reflects MANGO’s Mediterranean identity.”

MANGO has a strong and well-established presence in Emilia-Romagna, with more than 10 stores across the region, most of which offer all three lines. In Parma specifically, MANGO has one of its most distinctive and iconic megastores in Italy, located in the heart of the city on its main shopping street Strada Cavour.

This latest opening forms part of MANGO's 4E 2024–2026 Strategic Plan, which aims to reinforce the company's differentiated value proposition, with a strong expansion drive and improved sales across existing stores and its online channel. In 2026, MANGO is continuing to expand its retail footprint across Italy, with 20 new openings planned over the course of the year. Recent openings include a new MANGO store at Le Vele shopping center in Sardinia, and a MANGO Man store in Porta Nuova, Milan. The company has also signed a strategic agreement with Italian department store chain COIN to open 22 MANGO-operated stores in selected COIN locations by the end of 2027, with the first eight scheduled to open in 2026.

The strategy builds on MANGO’s strong performance  in 2025, when global turnover reached €3.8 billion, up 13% year on year (16% at constant exchange rates), with Italy delivering close to 30% turnover growth to become the company’s fastest-growing market. This momentum continued in the first half of 2026, with global revenue reaching €1.852 billion, up 7.2% compared with the same period last year and 10.7% at constant exchange rates.

MANGO has been present in Italy since 2001. The company ended 2025 with 120 points of sale in the country, in addition to its digital presence through mango.com and other online marketplaces.