MANGO taps Hailey Bieber as its new brand ambassador for the Summer 2026 campaign

• Hayley Bieber unveiled as MANGO’s new global brand ambassador for its summer 2026 campaign - the latest in a long line of ambassadors from Claudia Schiffer, Naomi Campbell and Kate Moss to Kendall Jenner and Kaia Gerber
• The exclusive collection, which further builds on the brand’s ‘Craft Your Own Story' concept, will be available from today (12^th May) across selected stores and online channels worldwide
• The launch supports Mango’s 4E Strategic Plan 2024-2026, reinforcing the company’s differentiated value proposition through brand elevation 

MANGO, one of the leading international fashion brands, has partnered with Hailey Bieber for its new Summer 2026 campaign. The supermodel, entrepreneur and founder of skincare and makeup brand rhode is fronting MANGO’s new collection which will be available from today (12th May). 

The collection is the latest iteration in MANGO’s ‘Craft Your Own Story’ brand concept, supporting customers in their quest for authenticity and the creation of a unique, personal style. Inspired by Los Angeles street style, the collection channels the essence of Hailey Bieber’s summer wardrobe: including micro shorts and sculpted crop tops, oversized outerwear and effortless mini dresses punctuated by refined notes of blue and red that echo the season's vibrant energy.  

In line with MANGO’s signature commitment to superior quality, meticulous craftsmanship and timeless design, it has been designed at the company’s in-house atelier in Barcelona, which consists of a team of more than 500 experts.  

Bieber joins Mango's legacy of pioneering collaborations with some of the most recognisable names in fashion, culture and sport. Since the 1990s, Mango has helped shape the industry’s approach to celebrity partnerships through groundbreaking campaigns featuring many of the world’s leading supermodels and global personalities, contributing to the brand’s international notoriety. 

Bieber follows in the footsteps of iconic figures including Claudia Schiffer, Naomi Campbell, Kate Moss, Scarlett Johansson, Penélope Cruz, Kendall Jenner and Kaia Gerber. Across Mango Man, the brand has also collaborated with internationally renowned names such as Jon Kortajarena, Gerard Piqué, Adrien Brody, Antoine Griezmann and, most recently, tennis player Casper Ruud, reflecting Mango’s broader strategy of partnering with influential personalities who embody the brand’s contemporary and aspirational vision. 

Like previous global brand ambassadors, Bieber embodies a shared vision of authenticity, contemporary elegance and self-expression - values that continue to define and project the brand's essence. 

The collaboration is the latest demonstration of Mango’s 4E Strategic Plan 2024-2026 in action – the strategic framework which articulates the company’s transformation through four levers: Elevate, Expand, Earn and Empower. Hayley Bieber’s influence and contemporary approach to fashion embody Mango’s focus on elevating the brand through aspiration, quality and its own style designed in Barcelona. 

The partnership follows a year of record revenue growth for MANGO, with growth of 13% to €3.8bn. The company is currently present in more than 120 markets through a network of more than 2,900 stores, with around a third of its business growth coming from its online channel.